People are more difficult to please now. Technology has seemed to spoil all of us into only accepting the best of the best. The same is true for video presentations. A lot of people would be unimpressed by poorly produced videos as this would not be meaningful or memorable to them. In turn, people would put extra effort in making their video presentation a lot better.
When we are making a video production, we need to consider a few things for it to be a successful endeavour. We would want the video to be a success and knowing how difficult it is to please people nowadays, we need to work extra hard to make this possible. In order to achieve this though, we should consider the following:
1. Audience impact. If our video has no audience impact, then for sure we can conclude that the video was a total failure. The main purpose of videos is to create an impact on its audience that will be remembered. Otherwise, all that effort put into the video production is moot. In order to have the greatest audience impact, we have to consider what would make the audience react. It is not a hit and miss thing. That would be very impractical and costly. Rather, we can already see the trend and conduct a study on how our audience would react to a video.
2. Sends the message across. Our video not only needs to be attractive the audience, it also has to prove a point. That is the very reason why we made a video. We wanted to get our point across loud and clear. Of course we wanted to use the most artistic way possible but that doesn’t mean that we totally ignore the actual content. This is probably what challenges or pushes us more. Because we have to make a boring thing interesting and attractive. As we know, that wouldn’t be an easy feat. However, we can be able to do this in our video production
3. Check the budget. At the end of the day, we are all limited to our budget. We need to be able to work within that budget for our video. The challenging part is despite the restrictions of our budget, we have to still make the video as lively and as attractive as possible. With the budget restriction, doing this will surely be a challenge. However, it is a necessary one.